New Market Study, "Spirits in the Philippines", Has Been Published
Spirits in the Philippines grew by 6% in terms of volume in 2012, to 773 million litres, with off-trade volume (from supermarkets and other outlets) making up 87% or 670 million litres, and on-trade (bars, restaurants, etc.) making up the remaining 13%, or 103 million litres. The higher proportion of off-trade volume is because spirits are usually bought to be consumed at home celebrations and events.
View full press release