Travel and Tourism in India - New Study Released
The Ministry of Tourism, through a tie-up with various state tourism boards, continued to push travel and tourism with the help of television commercials. State tourism boards linked with advertising firms such as Ogilvy & Mather to promote individual state tourism and the various elements that states had to offer to tourists. Apart from the Incredible India campaign, states such as Madhya Pradesh, Gujarat, Rajasthan and Maharashtra, among others, launched new television commercials in order to...
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