New Market Report Now Available: Health and Wellness in Spain
The health and wellness category saw sales continue to rise, expanding its consumer base in practically all of the categories. Despite the economic crisis, leading food companies continued betting on these products, stimulated by the growth in the demand. However, the context especially favoured products and categories that managed to adapt to the need for low price or value for money products among Spaniards. This resulted in limited movements in terms of value sales in 2012.
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