"Travel Retail in the US" Now Available at Fast Market Research
2012 was a year of acquisition and reorganisation for online travel retail, with online travel retailers (OTAs) seeking to drive growth through new online technologies (search engines, aggregators and new user interfaces). The online travel category in the US - for both OTAs and direct supply websites - is maturing, with high penetration rates among most potential travellers, particularly in the leisure category. 55% of total travel retail value sales (through intermediaries) took place through...
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