New Market Research Report: Fragrances in India
Changing lifestyles coupled with changing attitudes increasingly pushed consumers towards premium fragrances. The trend was quite strong in urban areas, where the working population (both men and women) spent willingly to stay well-groomed. Consumers (mainly in urban areas) continued to buy perfumes which matched their styles and attitudes. Interestingly, many consumers started to gift premium fragrances on special occasions, including birthdays and weddings, which helped to give another push...
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