Spirits in Egypt - New Market Research Report
In 2012, sales recovered significantly from the slowdown seen the previous year. This was in part a result of a recovery in the Egyptian catering industry, which had been hit hard by unrest and imposed curfews in 2011, which meant that on-trade outlets were unable to open and consumers were unable to frequent these outlets. Manufacturers and suppliers were also forced to change their marketing strategy, shifting away from concentrating on the tourism industry, which continues to suffer, towards...
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