Recently Released Market Study: Cigarettes in Indonesia
Indonesia witnessed a stronger growth rate of cigarettes sales during 2012. Continuous increase of tax excise blew in favour towards the economy segment as the vast base of low and middle-low income consumers have less affordability for mid-priced, let alone premium cigarettes. On the other hand, due to the high tax increase, several leading brands that once belonged to the mid-priced segment under Euromonitor's definition have now shifted towards premium, resulting in premium gaining 19...
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