Cider/Perry in Spain - New Market Report
During 2012, the main factor affecting the performance of cider/perry was the poor performance of the Spanish economy. The economic crisis has caused a slowdown in the growth of cider/perry, as has been witnessed in other categories of alcoholic drinks. Spanish consumers have sought to reduce their expenditure through lowering their participation in leisure activities, for example, which in turn has seen consumers shift consumption from the on-trade channel towards the off-trade channel. While...
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