Beer in the Czech Republic - New Market Report
The trends visible in 2011 continued to develop in 2012. Firstly, there was a visible shift in consumer interest from economy lager to standard lager and some premium or speciality lager. Therefore breweries extended their offer of these products. For example, Heineken Ceska Republika AS introduced an unpasteurised beer variant under its Starobrno brand and Plzensky Prazdroj as launched weissbier/weizen/wheat beer Fenix made from wheat malt, orange slices and a pinch of coriander. Another trend...
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