New Market Research Report: Wine in Cameroon
In 2012, the observed trend of a shift in consumption from traditional alcoholic beverages such as wine raffia, palm and corn liquors to more Western alternatives such as wine continued. This trend was a direct consequence of the difficulty of preserving these local beverages, coupled with increased cultural influences from abroad, and an increased geographic exodus observed in the country. As cheaper entrants make their way into the market, low- and middle-income consumers, who were formerly...
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