Just Released: "Colour Cosmetics in Thailand"
Beauty and personal care in Thailand is seen as a highly competitive market, and one of the most competitive categories is colour cosmetics. Whilst the demand for colour cosmetics is promising, there are already a huge number of brands offered to Thai consumers in the marketplace. The category was therefore very aggressive in terms of brand awareness, product variety, price and accessibility in 2012. Due to the competitiveness of the category, there were certain brands which could not succeed...
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