Now Available: Deodorants in Kenya
Manufacturers invested a great deal in advertising their brands on television and radio in 2012. Players like Unilever Kenya ran promotional campaigns in outlets during the festive season and ran back to school offers whereby when one buys any of its toiletries the consumer has a chance to win school fees. This type of promotion in particular saw the Rexona brand grow. Companies also advertise their brands on billboards at roundabouts at the entrance to major towns and cities with...
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