New Market Report: Beer in Tunisia
In 2012, SFBT's marketing department declared to the Tunisian media that the company had achieved historic growth in beer sales. According to a marketing manager, sales in 2012 increased by 18% compared to 2011 (including export and local market). This sharp increase was essentially due to the economic and social crisis in Tunisia following the revolution as Tunisian consumers became stressed and worried about the overall situation in the country. In addition, a weakened police force made it...
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