Recently Released Market Study: Depilatories in Egypt
There was a focus on maintaining volume growth in depilatories in 2012, against a backdrop of increasing price-sensitivity and strong competition from home-made alternatives and men's razors and blades. As a result, many retailers and players increased their use of price promotions, particularly in hypermarkets, which eroded constant value unit prices. Hair removers/bleaches thus saw 3% constant value unit price decline in 2012 over the previous year, while women's razors and blades saw an even...
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