Tobacco in the US - New Market Research Report
To preserve sales revenue in the face of lower volumes, Philip Morris increased prices twice in 2012, with other major manufacturers RJ Reynolds Tobacco and Lorillard Tobacco following suit. Rising prices prompted consumers to seek substitutes for premium cigarettes, including lower-tier cigarettes and other tobacco products. Manufactures are also trying to provide more value to consumers by changing the smoking experience. Philip Morris introduced a capsule cigarette following the success of...
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