Market Report, "Yum! Brands Inc in Consumer Foodservice (World)", Published
Emerging markets are Yum! Brands' area of strength, with its dominant position in China positioning the company for strong growth over years to come. But recent challenges have shown how precarious Yum!'s reliance on the area can be to global performance. A strong rebound in the US thanks to innovation from Taco Bell and success with Pizza Hut will help, but diversifying across many markets will be important for the company's sustained growth.
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