Home Improvement in South Korea: New Research Report Available at Fast Market Research
Home improvement in South Korea has previously been dominated by professional contractors, such as Hanssem and LG Hausys. However, younger generations are becoming increasingly interested in decorating their own homes as the DIY trend is on the rise. Moreover, a general shortage in housing has led to a decline in contractors' profits in business-to-business sales and as a result contractors are starting to focus on business-to-customers. With such a market trend, the home improvement category...
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