New Market Report: Deodorants in Egypt
Deodorants continued to benefit from Egypt's hot year-round climate and overcrowded cities at the end of the review period, with many consumers thus viewing deodorants as a necessity. This resulted in ongoing strong volume growth for deodorant roll-ons and deodorant sprays, the most affordable and widely-popular product areas. While each saw volume growth slow due to the increasing economic constraints faced by most consumers, volume growth remained strong at 5% for deodorant roll-ons in 2012...
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