Hair Care in Egypt - New Study Released
Hair care was heavily impacted by consumers seeking to economise at the end of the review period. Consumers are focused on achieving shiny and healthy hair and most were thus not willing to relinquish purchases of hair care at the end of the review period. However, growth was constrained by some low-income consumers, particularly men, opting to use bath and shower products such as bar soap to wash their hair. Most consumers however sought to economise within hair care by...
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