Colour Cosmetics in Egypt - New Market Study Published
Many consumers struggled to cope with the rising cost of living towards the end of the review period, with high inflation and unemployment resulting in many struggling to afford basics such as food and fuel. As a result, many consumers cut back on unnecessary or indulgent purchases, resulting in sluggish volume growth for most product areas in colour cosmetics. Niche products notably suffered as consumers opted for a back-to-basics approach, with "other" eye make-up and "other" facial make-up...
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