Just Released: "Oral Care in Thailand"
In 2012, oral care in Thailand registered a respectable performance, seeing 6% current value growth to reach Bt15.1 billion. Sales were mainly derived from the core categories of toothbrushes and toothpaste. Moreover, the strongest increase, with double-digit growth, was seen by mouthwashes/dental rinses. Most Thais simply clean their teeth by brushing them, with this being the only step. Many of them do not perceive other products, such as mouthwashes/dental rinses, dental floss or mouth...
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