Beauty and Personal Care in Egypt - New Market Study Published
In current value terms, beauty and personal care appeared to see dynamic growth during the review period. However, this was chiefly due to high inflation throughout the review period. In constant value terms, growth was meanwhile low. Players kept price increases below the level of inflation for many product areas throughout the review period for fear of alienating potential customers. Consumers meanwhile faced increasing pressure on household budgets as the cost of living continued to rise on...
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