New Market Report: Fragrances in Thailand
Thai consumers are tending to pay more attention to their image and personality. With regard to fragrances in Thailand, over half of sales are accounted for by mass products, whereas premium fragrances account for smaller share. Thanks to the increasing affluence of urban consumers, demand for premium fragrances increased in 2012. In terms of product adoption, there are only certain groups of heavy users who use fragrances daily.
View full press release