Market Report, "Cigars in China", Published
Compared with cigarettes, cigars have a much shorter history and narrower consumer base in China. Cigar smoking is considered not only exotic but also luxurious thanks to sky-high unit prices. However, with the penetration of Western lifestyle trends and the burgeoning super-rich and middle class in China, cigars are increasingly accepted by local consumers, with volume and current value sales increasing strongly in 2012 despite the global economic downturn.
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