Report Published: "Natura Cosmeticos SA in Beauty and Personal Care (World)"
The Brazilian beauty direct seller, Natura Cosmeticos SA, continues to make substantial sales gains, but rising competition at home and softening demand for direct selling saw share slip in 2012. In response, the company is making progress with international development, and in 2013 completed the purchase of a controlling share in premium brand operator Emeis. The company has great opportunities to increase global share, and is well positioned going forward.
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