V-Guard Industries' Moves Beyond South India
It was 2005. Mithun Chittilappilly had just returned from a two-year study break in Australia and rejoined V-Guard Industries, an electrical appliances manufacturing company founded by his father Kochouseph Chittilappilly in 1977. It was a good time to be a part of V-Guard. By all measures, it was on a smooth sail. Its bestselling product, the iconic stabiliser, was unchallenged in Kerala and had a dominant position in South India. The company, which was growing at a steady rate, had...
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