New Market Report Now Available: Pet Care in Malaysia
Pet care witnessed a slightly slower current value growth in 2012 than 2011. This was mainly due to the already high penetration of some pet care categories such as other pet products and cat litter, which are of an essential nature. However, stable cats and dogs ownership coupled with humanisation of pets sustained the performance of pet care at a positive level. Convenience and the high nutritional value of prepared pet food also boosted the category's performance in 2012, with...
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