Women's Outerwear in Greece - New Market Report
In the context of the on-going recession, women's outwear is facing steep declines in sales. Women remain the largest consumer base in the apparel market, yet with most women being left with much less to spend, purchases of clothing are less frequent, with spontaneous purchases in particular having fallen considerably. Women are starting to replace their wardrobe only when necessary, while they have been forced to trade down to cheaper brands.
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