New Market Study Published: Tobacco in India
In March 2012 the central government provided a new 64mm segment in the excise tariff. This new segment was developed as a strategy to curb illicit trade. Manufacturers took an advantage of this and launched more than 40 products under this segment as new brands or brand extensions. ITC Ltd launched Gold Flake Century, Scissors Menthol and Capstan 64mm in the majority of urban markets in India. The Godfrey Phillips India Ltd also launched Red & White select, Four Square...
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