RTD Coffee in Singapore - New Market Report
The coffee culture in Singapore increased during the late review period with the establishment of new speciality coffee outlets such as Maison Ikkoku, Jewel Coffee and Cafe Oriole Coffee Roasters. As such, RTD coffee is facing strong competition from such outlets, which provide consumers with fresh coffee. In addition, it is also facing competition from instant hot coffee, which most consumers purchase regularly for home consumption.
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