Recently Released Market Study: Alcoholic Drinks in Belgium
Following a surprisingly positive performance during 2011 as growth was boosted mainly by the resurgent demand for standard lagers, alcoholic drinks declined slightly in volume terms in 2012. The weak state of the Belgian economy, amplified by the Eurozone crisis, certainly played a role, negatively affecting especially low-to-middle income consumers. This compromised demand for lager; specialty beers, however, performed quite well. Overall, beer posted positive current value growth during...
View full press release