Colour Cosmetics in Pakistan - New Market Report
Towards the end of the review period, in-store professional advice was increasingly offered by expert salespeople employed by manufacturers such as L'Oreal and Unilever. These sales assistants help consumers to choose the best products according to their skin condition and price range. Major players such as L'Oreal also started to offer similar services via Facebook, thus helping consumers to decide which product is suitable for them.
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