"Traditional Toys and Games in the US" Published
Traditional toys and games became slightly less traditional in 2012, as smaller niche brands were able to find strong growth. The market for toys and games has normally been dominated by big name brands like Barbie, Monopoly, Transformers and Nerf. However recently, these very large brands have begun to stagnate, with new products starting to gain on them. In dolls, Barbie has steadily been losing share to the recently launched Monsters High brand of dolls as well as the recently...
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