New Market Report: Vietnam Consumer Electronics Report Q4 2013
We project Vietnam consumer electronics spending will grow by 18.5% in US dollar terms in 2013 to US$6.1bn. Sales of handsets and TV sets reported a dip in Q113, despite a typical boost from the Lunar New Year shopping season. In 2013, uncertainties over the outlook for employment and more difficult access to credit could cause households to cut spending. However, our core scenario is for continued growth. The country's vast, underpenetrated rural market offers the greatest growth potential, while...
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