New Market Study Published: Bottled Water in the United Arab Emirates
The performance of bottled water significantly varied in the off- and the on-trade in 2012. While volume growth in the off-trade amounted to just 1% over the previous year, the on-trade saw substantial growth of 7%. Given the already high per capita consumption of bottled water in the United Arab Emirates, this product category is already fairly mature, with not as much room for further growth in the off-trade. In the on-trade, however, sales were boosted by consumers going out...
View full press release