Market Report, "Sports and Energy Drinks in Saudi Arabia", Published
Young people are the major growth drivers for sports and energy drinks, given the growth of the young male population, along with the increasing purchasing power within the country and operators' high investments in marketing activities. These drinks are mainly consumed by male high school and college students who want to appear more adventurous and trendy; moreover, a small percentage of males consume energy drinks in the morning instead of coffee. These drinks are very expensive so they can...
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