New Market Report Now Available: Fruit/Vegetable Juice in Saudi Arabia
At 5%, total volume growth of fruit/vegetable juice was 1% higher in 2012 compared to the previous year, confirming the importance that healthier drinks are having in the country. The category performed particularly well during the year mainly due to the new product developments which focused on the introduction of new flavours and additional fortifying ingredients such as vitamin C and other vitamins.
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