Report Published: "Spirits in Germany"
Even though spirits sales in Germany showed a marginal decline in 2012, developments within the categories varied strongly, proving the different tendencies in demand and lifestyle of the consumers. In general it is safe to say that consumption of spirits still plays a significant role in Germany, be it as a means to unwind after a long day at work or to party with friends in the evenings and on weekends. Nevertheless, changes in habits and preference are manifest in...
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