Beer in Germany: New Research Report Available at Fast Market Research
The steady decline in volume sales of beer in Germany is mostly due to changes in the behaviour of the German population, in particular changes in becoming more aware of health, causing people to drink less in general and switch to other beverages than beer. The traditional beer-drinking audience faces a constant decrease, making room for new generations, requirements and demands: people are drinking less alcohol in general and very often choose one of the new and innovative alternatives such...
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