"Mars Inc in Pet Care (World)" Is Now Available at Fast Market Research
Mars is the second largest player in pet care with a particularly strong base in Western Europe. Its Pedigree brand is the world's best-selling pet food. The company also has a strong position in emerging markets, which should see it benefit as consumers in markets such as Brazil and Mexico increasingly humanise their pets and treat them as additional family members. Premiumisation is a long-term trend in pet care as a result.
View full press release