Recently Released Market Study: Jeans in Greece
Fashion trends favour the jeans market in Greece, yet the recession does not. With disposable incomes shrinking, unemployment levels on the rise and consumer confidence at the lowest level of the past decade, it is not surprising that sales of jeans display negative growth, albeit considerably more moderate in comparison to many other clothing categories. Greeks are increasingly favouring casual clothing and this contributed to the decline in jeans sales being rather moderate given the current...
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