Now Available: Rtds/High-Strength Premixes in Belgium
Within the context of Belgium's slow recovery from the recent economic recession, which has had an especially severe impact on low-income and middle-income consumers, the one element which allowed RTDs/high-strength premixes to record positive growth during 2012 was rising demand for ready-to-serve (RTS) cocktails. This rising demand is the product of a combination of factors, including the rise of the cocooning trend, which involves consumers spending more time drinking at home rather than...
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