New Market Report Now Available: Pet Care in Venezuela
Pet care sustained retail volume sales growth in 2013, as a result of the increase in Venezuela's pet population. The trend towards owning a pet is related to emotional reasons, and pets are increasingly perceived as part of the family in all Venezuelan households. Consumers are more educated and better able to recognise the importance of prepared food for their pets; nonetheless, economic factors have held back migration between price bands.
View full press release