New Market Study Published: Dog Food in Turkey
In 2013, dog food is expected to see good value growth, stimulated by significant developments that took place in the last two years of the review period. Firstly, the ban on the import of red meat was removed in 2012, which fuelled value growth specifically under premium dog food. Secondly, the launch of new products in the category was a very important determinant of value growth. New launches included the relaunch of Purina Veterinary Diets by Nestle Purina and Acana...
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