Report Published: "Traditional Toys and Games in Sweden"
The key concern for traditional toys and games in Sweden is children being exposed to technology at ever-younger ages. As a result, they are increasingly attracted to technology-based entertainment, including electronic, video and online games. This shift in children's entertainment preferences is accompanied by a trend towards "childhood compression" or "children growing older younger", which means children's tastes are maturing more quickly than in the past. Whereas manufacturers of...
View full press release