Now Available: Fast Food in the Philippines
Fast food retains its position as the largest and the fastest-growing category in the Philippine consumer foodservice industry. During 2012, this category reported total foodservice revenue of Ps121.9 billion, taking 30% of total value sales in consumer foodservice. Growth in terms of outlets, transactions and value sales remains vibrant. Outlet openings have been supported by the increasing number of shopping centres and small community supermarkets in Metro Manila and key cities nationwide.
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