Market Report, "Pet Care in Greece", Published
As the economic downturn rumbled on in 2012, pet care declined in both value and volume terms in over the course of the year. The declines accelerated in value terms as a result of the rising demand for cheaper products at the expense of premium brands. Dog food performed better overall than cat food as a result of cat ownership declining at a faster rate. Dog ownership was only marginally affected by the economic crisis as the need for companionship...
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