Cigarettes in Peru - New Market Research Report
In 2012, cigarette prices increased by 6% on average; significantly above the inflation rate, estimated at 3%. Price increases determined two different behaviours. On the one hand, as economy brands became more expensive, a significant portion of consumers who purchase these brands turned to the illicit market, purchasing cigarettes by units or purchasing counterfeit products. On the other hand, as the price gap between mid-priced brands and premium brands becomes smaller, some consumers,...
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