Market Report, "Tobacco in Hungary", Published
Total cigarette volume sales suffered huge declines in 2012 as price-sensitive customers either reduced their daily smoking or switched to other tobacco products, such as RYO tobacco. Additional to a two percentage point increase in VAT, the multiple increase in specific taxes resulted in dramatic unit price increases. Consumers were not able to finance their daily cigarette habit at the higher price level and changed their preferences according to their budgets: they moved towards cheaper...
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