Recent Study: Smoking Tobacco in Turkey
Pipe smoking is ingrained in Turkish tradition and culture. The majority of pipe smokers do so in so-called "water pipe cafes" to socialise with their friends and acquaintances. Smoking at home is not prevalent, which also explains lower sales through the retail channel than the on-trade channel. By contrast, traditional pipe tobacco is consumed mainly by high-end consumers in the off-trade channel. Its production and sale is quite limited.
View full press release